CPG SOFTWARE

CPG software to run your field sales, orders and retail execution

Run order taking, retail execution, trade promotions and analytics for your field teams in one app. Built for CPG brands and distributors selling into retail, grocery and foodservice.

Official partner
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Sales engagement dashboard and mobile customer profile

Trusted by top performing CPG teams

Gotham
Brickyard
Brooklyn Best
Tenace Distributing
Winneram
88 Acres

CPG software for the full

Give your reps, merchandisers, brokers and back office one connected system for every order, every visit and every promotion across retail, grocery and foodservice.

Order management
Order management workflow

ORDER MANAGEMENT

Route every wholesale order through one validated flow

  • Per-account pricing and credit terms

    Each customer opens with their own price list and credit limits, applied automatically at checkout.

  • Order taking from any channel

    Field reps, the B2B portal, email and phone all routing through the same validated pipeline.

  • Bulk order fulfillment

    Select multiple orders, generate pick lists and route deliveries in one flow.

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Retail execution & photo reporting
Retail execution and photo reporting workflow

RETAIL EXECUTION & PHOTO REPORTING

Track merchandising compliance at every chain location

  • GPS-verified store visits

    Every check-in stamped with time and location the moment the rep arrives.

  • Photo and form capture

    Shelf photos, planogram audits and step-by-step guides linked to the store.

  • Camera-only mode for compliance

    Lock photos to the live camera for retail partners who demand proof.

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PROMOTIONS & ANALYTICS
Promotions and analytics workflow

PROMOTIONS & ANALYTICS

Set up promotions and see what sells, store by store

  • Volume and trade promotions

    Rule-based: buy X get one free, percentage off, dollar discount, applied at the cart and shown on the invoice.

  • Sell-through by SKU and account

    Live dashboards show which products move at which retailers, sliced by territory.

  • Export to Excel or share a live link

    Reports go to brokers and retail partners in the format they ask for, without rework.

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How CPG teams use SimplyDepo

1

Import your data

Upload customers, products, pricing and historical orders. We migrate from QuickBooks, sheets or your old system.

2

Build your routes

Assign accounts to reps by territory, set visit cadences and attach merchandising guides.

3

Track and report

See every order, visit and promotion live. Filter by SKU, account or rep to act on opportunities the same day.

Take control of your entire CPG operation

Book a 20 minute demo. See how CPG brands and distributors capture more orders, run cleaner retail execution and prove promo lift, from one platform.

30-day free trial
No contracts
Free team training
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SimplyDepo awards

Customer results!

Distributors and brands use SimplyDepo to simplify sales, orders, routes and retail execution. See results they achieve.

  • With SimplyDepo, manual reporting and QuickBooks reconciliation disappeared. Reporting is now 3x faster and order accuracy climbed to 95%+

    Smiling man with short, light reddish-blond hair in a gray collared shirt stands before a beige background, representing Field Sales Software.

    Trent Moffat

    Founder at Gotham DSD

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    • 3X

      Order accuracy improvement

    • 95%

      Increase in reordering volume

    A cheerful delivery worker with glasses and a cap holds a tablet and package, while another moves boxes. GOTHAM DIRECT STORE DELIVERY text appears.

  • With SimplyDepo, manual reconciliation disappeared. Orders now process three times faster and order accuracy exceeds 95 percent.

    Smiling woman with straight, shoulder-length brown hair in a reddish-brown top, foregrounded with others blurred behind her.

    Laura Mendez

    Operational Manager

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    A fully stocked supermarket aisle with blurred shelves, featuring the Tenace Distributing logo and two playing cards (10, Ace of clubs).

  • With SimplyDepo, the team saved 40+ hours weekly across reps and achieved 120% more efficient routes.

    Happy man with short, dark hair in a light green jacket stands smiling against a solid green background, radiating positive energy.

    Tim Sher

    Vice President, HC Foods

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    • 3X

      Faster order processing

    • 70%

      Reduction in order corrections

    Centered against a blurred grocery store aisle, the HC Foods logo stands out in blue and red amid shelves of assorted products.
    INTEGRATIONS

    Connect your CPG stack

    Keep orders, inventory, accounts and promotions in sync across QuickBooks Online, Shopify, Stripe, ShipStation and HubSpot. Open API ties SimplyDepo to whatever else your CPG ops team uses.

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    QuickBooks Online
    The HubSpot logo displays the word "Hub" in dark blue letters and "Spot" with dark blue and orange colors. An eye-catching orange icon, designed to look like a network or molecular structure, is positioned alongside the text.
    The Zapier logo features the word "zapier" in all lowercase black letters, with a small orange horizontal line positioned just before the text.
    The Zebra Technologies logo features a sleek, black-and-white design with a distinctive, stylized zebra head graphic on the left. To the right of the icon, the word "ZEBRA" appears in bold, uppercase letters, creating a modern and professional visual identity.
    The Acumatica logo displays a sleek blue abstract symbol positioned beside the company name “Acumatica” in bold dark blue lettering, all set against a clean white background.
    The Shopify logo displays a green shopping bag with a bold white "S" on it, accompanied by the word "shopify" in sleek black lowercase letters positioned to the right of the icon.
    The image displays the company name "stripe" written in bold, lowercase purple lettering against a light-colored background.
    The ShipStation logo features a green gear icon positioned to the left of the word "ShipStation," which is displayed in bold, green lettering.
    The Twilio SendGrid logo displays a red circle with four white dots alongside the text "twilio SendGrid" in bold dark blue font, set against a light-colored background.
    100+ INTEGRATIONS · OPEN API
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    How modern CPG teams outperform legacy tools

    Generic CRMs, accounting systems and retail audit apps weren't built to run a CPG operation. They cover one piece and leave the rest in spreadsheets.

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    Capability
    Order taking across every channel
    Retail execution and merchandising compliance
    Trade and volume promotions
    Live CPG analytics by SKU and account
    Native QuickBooks Online sync
    Offline-first mobile for field reps
    Built for CPG brands and distributors
    Per-account pricing and credit terms
    Onboarding speed

    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ Yes
    ✅ 3-5 business days
    Legacy ERP & Spreadsheets

    ⚠️ Limited
    ❌ No
    ⚠️ Limited
    ⚠️ Partial
    ⚠️ Partial
    ❌ No
    ❌ No
    ⚠️ Partial
    ⏳ Weeks - Months
    FAQ

    Frequently Asked Questions

    Have more questions? Contact us

    CPG software is built specifically for consumer packaged goods brands and distributors to run the field-to-shelf operation in one app: order taking, retail execution, trade promotions, inventory and analytics. It replaces the patchwork of spreadsheets, generic CRMs and broker calls that most CPG teams stitch together.
    SimplyDepo is built for emerging and growing CPG brands and the wholesale distributors who carry them, typically teams of 1 to 100 reps selling into retail, grocery and foodservice. Reps capture orders, audit merchandising and run promotions on the same mobile app.
    Live dashboards show sell-through by SKU, account, territory and rep, with the option to export to Excel or share a link with your brokers and retail partners. The data comes from real activity logged in the field, not survey forms.
    Yes. CPG inventory management tracks on-hand, allocated and available stock per SKU, with reorder thresholds and automatic alerts. CPG merchandising software covers shelf audits, planogram compliance, GPS-verified store visits and camera-only photo capture for retail partners that demand proof.
    Yes. SimplyDepo runs rule-based promotions: buy X get one free, percentage discount, dollar amount off, applied automatically at the cart and posted on the invoice. Volume and trade promotions track at the account level, so you can prove what’s selling on each promo across your network.
    SimplyDepo combines CPG order taking software, retail execution, trade promotions and native QuickBooks Online sync in one mobile-first app, at $89 per rep per month with no annual contract. Built for teams of 1 to 100 reps, live in 3 to 5 business days from your first call.
    A shopper uses a smartphone with a grocery list app open while browsing an aisle stocked with various packaged dry goods in a grocery store.

    Sell more on every route

    Capture every order, run cleaner retail execution and prove what's working, from one app built for CPG brands and distributors.

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    Schedule your demo

    Choose a convenient time to explore SimplyDepo with our team.